NOV PAXTHE DIGITAL WELLNESS INITIATIVE

CULTIVATING HUMAN FLOURISHING

Attention is a Currency,we help you SPEND it WISELY.

We believe technology should nurture human wellbeing, not exploit it. Building tools that respect your biology, honor your attention, and protect your future.

Building the Intention Economy, Not feeding the Attention Economy.

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Anthropo-Technology

{Human Centric by Design}

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OUR MISSION

A future where humans thrive

The attention economy treats you as a resource to extract. Every notification, every infinite scroll, every pattern designed to capture your focus.

We're building the alternative. Technology rooted in respect for human biology, psychology, and autonomy.

It starts with your wellbeing.

Human Biology First

Designed around how your body actually works, not how algorithms want it to behave.

Privacy by Nature

Your data stays yours. Never sold. Always in Your Control.

Sustainable by Design

Building for the long term—your wellbeing and our planet's future.

CURRENT PROJECT

Meet PAXAI

Your intelligent companion for eye wellness and mindful focus

PAXAI

Protect your vision. Reclaim your focus. Breathe with intention.

Built on the science-backed 20-20-20 rule, tweaked for optimal habits based on deep work principles. PAXAI guides you through mindful breaks with synchronized breathing exercises. It's not just an eye health tool—it's your partner in building sustainable work habits.

More human-first tools growing soon

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